Magento has been a buzz word in the ecommerce industry for many years now. I worked with magento in my previous life and still get a lot of calls from many job agencies looking for magento developers today. The fact is that good magento developers are hard to find simply because having an in depth understanding of magento requires a bit of time. If you have good object oriented foundation, it is not as complicated as many claimed. It was smooth sailing for me once I got the concept and the hang of it. The challenge for me was actually teaching the end user how to use it.
Magento was packed with features and was like amazon.com out of the box. Most people only used probably 10% of what it had to offer. The large code base and number of objects also meant a strong requirement for hardware and server tweaks to get the desired performance. Caching helped but it was not enough. I was puzzled why most people opted for magento as their first choice when they wanted an e-shop. Perhaps this just showed how successful magento’s marketing was – they could brainwash the public into believing that magento was the best solution for everyone. I often warned people that unless they have lots (and I mean LOTS) of budget, magento should be the first thing they should strike from their list. Personally, I was not comfortable with the cost involved to get customisation in magento. You just need to look at the cost of some simple extensions to get a feel of what’s going on.
In conclusion, I was comfortable with the software but not comfortable with money making policy. My gut feeling was that they would face tougher competition from other ecommerce solutions as time went by (and I was right). Relunctantly, I filed a divorce with magento.
So go ahead with magento want a robust ecommerce solution and has too much money to spare.
Most hosted solution such as shopify requires a monthly fee and is usually very user friendly. This can be a good option for people who requires little customisation and don’t want to host their own shopping cart. I never considered this as a good option for me because I always believed that personalisation and customisation was the key to improve client relationship. Hosted solution means limited customisation. The logic is simple, their software should be generic for everyone and they can’t break their software just to accomodate your requirements.
Woocommerce and Other Ecommerce Software
I have used other software over the years as well but came to like Woocommerce recently. Woocommerce offers the flexibility and robustness that an ecommerce shop should have. As it is open sourced (as with magento community edition), I had full control over the behaviour of the shop. There were enough hooks in the code to do what I want. I could also make it work with other wordpress plugins such as membership management system, LMS, caching, seo…etc. The only thing I had to be careful was not to make the shop too bloated, ie by adding too much features into it, thereby affecting the performance.
I believe there are other good options out there and time will tell us when one stands out above the rest.